Services & Capabilities | Digital Marketing
What kind of services can Odell Group provide for a digital ad campaign I want do do?
Well, before you begin to even think about creative and copy message, you need to fully plan your digital advertising campaign. We can help you:
- Set measurable goals;
- Determine your perfect target audience;
- Determine which online media [i.e., facebook] or publications you want to buy and what kind of budget you'll need to reach a major portion of your target audience;
- Integrate the unique components and elements of a website that completely fulfill your needs and requirements;
- Create and design a digital ad campaign that engages, excites, and retains the loyalty of your target audiences.
Digital Ad "DOs"
- Keep your creative, bright, colorful and SIMPLE
- Keep your campaign message and offer strategy SHORT & SMART
- Be consistent in your messaging throughout the campaign
- Make sure your 'Call to Action' is clear
- Choose the right banner ad sizes for your campaign
- Choose your media placement carefully
- Click thrus: Make sure you have a great landing page to capture conversions for leads and sales
- Respond to inquiries right away to further increase conversion potential