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 At The Odell Group, we'll help you settle down and turn social media madness into a very friendly, workable community that you can manage all on your own. We'll help you create a well-planned, social media marketing plan that will take all the hype and confusion out of the mix.The important thing to remember is that simply put: social media is to connect people. Even though social media sites are powered by technology, they are NOT driven by it. The real power is in the people that use them and their conversations with each other.You're probably famiiar with some of the different types of social media:• Blogs [using Wordpress] • Mini Blogs [using Tumblr] • Review sites [using the app, Yelp] • Bookmarking sites [using the Delicious app] • Social networks such as Twitter and FaceBook • Video sharing sites like YouTube But, social media isn't worth a plug nickel to your ROI, if you don't have a very good reason and purpose for using them!As part of your social media marketing plan, we'll help you establish those reasons. And, if they're good reasons, we'll make social media an integral part of your overall marketing strategy goals and objectives. Social media can be a very powerful tool for customer service, reputation management, introducing new – and showing improvement of – your products and services. Social media will also enable you to reach out and engage your customers online 24/7/365, you'll be able to find them where they are, learn about their needs, and greatly influence their perception of your brand. That's what social media marketing is all about.Even if your company already has a FaceBook page, Twitter account, LinkedIn page, and/or corporate blog, our social media strategy will help your company further define your social media goals, gain insight into your visitor's behavior and lifestyle, and help you develop the right message to build a loyal customer base.Your social media marketing plan will include the following topics:• Suggestions for developing a consistent voice/tone to be used on social media sites • Establish link-building tactics • Determine the right structure of quality content for each outlet • Create a look and feel for each social media page or profile • Which products, services and specials promotions are to be used for each site • How to utilize existing applications and tools to expand your social media presence • Suggestions and ideas for attracting fans and subscribers • How we will maintain each page profile for you [or your internal staff can take over that aspect] • Set an update frequency See? We've already begun to chase the madness away.So, let's all take a deep breath, settle down, and figure out how social media can make you lots of new friends. Request a proposal today!  Don't have a marketing strategy yet? Request our Marketing Worksheet, too!For more indepth information about Social Media application uses, capabilities, and technologies, visit our sister company, CyberSite.net's Knowledge Section. |
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