 YES! Every marketing plan starts with a strategic marketing concept. Then, the marketing plan must be developed. The marketing strategy defines the goals for your marketing plan. Finally, the plan will include specific actions you'll need to implement to achieve your objectives.
 At The Odell Group we'll help you begin building your marketing strategy utilizing the Marketing Worksheet you've completed. This will enable us to quickly attain understanding about your business. With the Marketing Worksheet in hand, we'll initiate an open forum of discussion with participating personnel to delve into your competitive arena, get a snapshot of your industry sector, and a clear understanding of your marketing and business objectives. All these elements will be incorporated into developing your marketing plan. Our next step is to write a concise statement that defines your business — hopefully in not more than two or three sentences.
We'll also get to know your customers by using your customer information files — by both looking at general demographic data, but also on a deeper, more personal lifetsyle basis — so we can personify your optimum customer-type. If the budget allows, we can also conduct in depth personal interviews with your customers by assembling focus groups.
As we finalize the development of your marketing strategy, we'll get to the very heart of your brand — and create a positioning statement that will clearly set you apart from your competition. These positioning statements will also be short and concise. At every step of the execution of your strategy, we'll be at your side to help you continue to clearly communicate your brand strategy to your customers. |
Need an example of successful marketing and brand strategies?
Don't think, just answer these questions:
Who says "Just do it?"... Who says... "Drivers Wanted."...
Who uses a pink bunny in their advertising, and it keeps going, and going...and..? |
In fact, this is a good exercise for you to do while you're completing our Marketing Worksheet. Why not jot down other examples of memorable marketing and brand strategies that have been successful? It will help you generate possible concepts for your own brand strategy! You've listed your goals, you've got the sales pitch down pat, you have new insights into the personal aspects of your customers' lifestyles, you know you're ready to get out there and grab more market share and increase sales. But... how do you get the message out the door and in front of your customer?
With over 20 years of industry knowledge and expertise, whether it's in B2B or retail marketing, we'll help you determine the best methods to get your message out to your audience and make the most of your marketing dollars while we're at it.
Once we know your goals, we'll select the right venues to optimize your marketing objectives whether it is a direct mail campaign, print ads, enhance the user experience on your website, develop an html email campaign, or make your packaging or POP displays more exciting and appealing, among other types of media. The Odell Group offers a wide selection of services and talent to help you discover, research, develop, create, produce, and implement your marketing plan and brand strategy goals and objectives.
 To quote Nike®... Just do it! Request a Marketing Worksheet or request a proposal today. |
PS: Do you need the answers to our three examples above?
The answers, respectively are: Nike, Volkswagon, Energizer Batteries. The copy and imagery concepts represent those companies positioning statements for their brands. These companies have aligned their brands with distinct, consistent calls-to-action, emotions, imagery, and on-point copy for many, many years!
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