 The Odell Group's copywriting team is comprised of a very talented bunch of people who eat, breathe, and hunt for knowledge specific to each and every client. When handed a new client or a new project, they immediately delve into all possible sources to learn everything there is to know about the company, its products, and its services. Why? We need to know as much as possible about your business because there is a huge difference between writing copy for marketing collateral and for print advertising, and and even bigger difference when writing copy for a website or mobile device. Each media requires its own unique style. In order to clearly communicate with you and, of course ultimately your customer, we familiarize ourselves with your industry jargon, buzzwords, and common industry-specific colloquial terms, acronyms and similies which will allow us to fluently speak your business' language. As part of your marketing strategy it is imperative that we gain this knowledge in order to set the tone and flavor of your marketing goals — whether it is in print or for your online presence. The defined tone of the copy will create a unique voice for your product or service... that voice might be humorous, it might be contemplative, very serious, or just plain old light-hearted.Take a look at some of our copywritng examples, and note the differences in copy style between each type of media.
• Marketing Brochures
• Direct Mail
• Website Copywriting
• Sales Kits and Contents
• Packaging
• Point-of-Purchase Displays
• Catalog Copywriting and CopyeditingIf you're ready to clear your voice by redefining your copy, or have lost your voice and need a whole new one, let us know how we can help.... request a Proposal or our comprehensive Marketing Worksheet today. |
