Welcome to our growng Knowledge section of the website. We've posted industry information, guides, facts and factoids, articles, and other good, practical useful stuff that will help you create and develop a winning marketing strategy, a successful advertising or print collateral campaign, and enhance your online presence. Below is the Table of Contents arranged by type of material. Enjoy! Marketing Worksheet
Need help determining what information you'll need to incorporate into your new marketing strategy for print or online? Check out our popular, comprehensive Marketing Worksheet.Guides
• The 5 Most Common Marketing Objectives. On our Marketing Services Overview page, we've listed the five most common marketing objectives you should consider when developing your marketing strategy.• Top 17 RFP Essentials Guide. If you need help developing a Request for Proposal [RFP], take a look at this important guide! • AIGA – Clients Guide to Design. From the AIGA / The Professional Association for Design, the "A Client’s Guide to Design: How to Get the Most Out of the Process," is a must read! [PDF] • AIGA – What Every Business Needs. From the AIGA / "What Every Business Needs" is a short, to-the-point outline of the dynamics for developing a strong marketing strategy. [PDF]If you would like to know more about the graphic design industry and about the American Institute of Graphic Arts, please visit www.aiga.org.Contact The Odell Group
Have a question you'd like to ask us? Or, you'd like us to contact you to discuss an upcoming project? Please visit the Contact page. Or better yet, just give us a call at 661.269.2398; or email us at IMPACT@TheOdellGroup.us. We look forward to hearing from you and learning about your company!Are your creative juices flowing yet? Ready to send out your RFP? Why not request a proposal today, and let us help you develop your vision?
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