Discovery.
Each new client gets a Marketing Worksheet to complete before we even get together to discuss a project or campaign. Our Worksheet asks hard questions because we want to know and understand the core of your business and current brands. What happens? Your Marketing Worksheet helps us develop a concise, comprehensive and creative marketing strategy that demonstrates a clear understanding of your brand. The result? We meet and exceed your goals, objectives and expectations... and make the most of your marketing investment. Research and Information Gathering.
We go in search of information. We gather that information from your business, colleagues, your competitors, industry resources, and your customers' and prospects' profiles. The results from your Marketing Worksheet may mean that we have to do indepth competitive analysis, user research, focus groups, and lifestyle or persona development for your brand.Project Management and Development
We work backwards... we take your final due/delivery date and work backwards, scheduling and coordinating our respective staff members, vendors, and any additional resources necessary to fit your time line! In that time line we designate definite periods of time to project phases which may include creative, copywriting, final production, programming, multiple approval layers, and more. Our schedules are made to ensure that we meet your deadlines.Once a project is underway, your project manager will set up a schedule to present materials and status reports to keep you fully updated on the project's progress. Your project manager will also make sure that estimates, expenses, billing, and client changes are accurate, in line with the budget, and on time.Creative and Production.
From presentation comps to online wireframe [layout] documents, to the fully executed creative and final production phases, each concept will be continuously evaluated on strategic cohesiveness, look and feel, function, form, usability, persona or lifestyle adherence, message and layout. Nothing will be left to chance. Every type of material we deliver, whether print or online, will be measured to ensure that it is well-designed, easy-to-use, and clearly communicates your message.Distribution.
During the Development phase of the project we will help you determine the correct, most efficient and economical manner of distributing your print and online materials. Whether it is advertising space in a trade journal, a newspaper, direct mail, or banner advertising on line or SEO, we'll make sure you get the most for your advertising budget.Analyze and Expand.
After the project or campaign is done that doesn't mean we'll leave you to analyze and track the results of your marketing strategy and implementation all by yourself. We consider analyis and tracking to be an integral part of the marketing strategy. We'll help you define and refine what works, and get rid of what doesn't. We'll help you fine tune your vision and your voice to ensure your brand's long term success and best return on your marketing investment.Then, at the right time, we'll continue to help you take your successful brand's fine tuned voice into new markets, striving to ever solidify your brand's presence, and increase your market share.Now, the job is finished! |
